What3words (w3w) divided the world into 3-meter squares and gave each square a unique combination of three words. It’s the easiest way to find and share exact locations.
w3w wanted to show how their technology helps people find certain locations that are usually tough to find. They wanted certain hard-to-find places that also reflect the culture in Saudi Arabia.
We pinpointed locations and presented them using Google Earth (along with real photos). The end result was a bundle of scenarios each featuring a different location and theme to resonate with different personas.