What3words

What3words (w3w) divided the world into 3-meter squares and gave each square a unique combination of three words. It’s the easiest way to find and share exact locations.

Client Requests/Challenge

w3w wanted to show how their technology helps people find certain locations that are usually tough to find. They wanted certain hard-to-find places that also reflect the culture in Saudi Arabia.

Solution

We pinpointed locations and presented them using Google Earth (along with real photos). The end result was a bundle of scenarios each featuring a different location and theme to resonate with different personas.